“We have lived our lives by the assumption that what was good for us would be good for the world. We have been wrong. We must change our lives so that it will be possible to live by the contrary assumption, that what is good for the world will be good for us. And that requires that we make the effort to know the world and learn what is good for it.”
- Wendell Berry
littleroot believes individual actions can have global effects, both environmentally and socially. Our goal is to create a shift in the fashion industry towards more thoughtful and responsible way of doing business.
We are a small group of passionate people who have made it our mission to be the voice for the voiceless, create positive thought-provoking designs; and, most importantly, to give back to charitable organizations through the sales of our clothing. littleroot donates 10% of each product sold to animal rescue organizations, reforestation and other charitable trusts. Our apparels and accessories are made only of cruelty-free, biodegradable and recycled materials.
Our products are exclusively available only on littleroot.in website presently.
According to a study conducted by Nature Conservancy, a global conservation organisation, merely by conservation of nature, and reforestation, about 37 percent of global greenhouse gas emission could be reduced by 2030. The study found that natural climate solutions such as planting more trees, improving soil health, and protecting mangrove and peatlands could reduce global greenhouse gas emissions by 11.3 billion tonnes per year by 2030. Presently, India ranks fifth in greenhouse gas emissions.
Supporting Legitimate Non-Profit Animal Welfare Organizations
A large number of animals are rescued every year in India out of which almost 80% are just cats and dogs. According to Human Society, not even the most popular breed dogs escape abandonment making it up to 25% of the dogs in rescue shelters. At these shelters, frightened animals are reassured, injured and sick animals get the required treatment. The rescuers at these facilities work 24*7 and never turn away animals that have emotional and physical needs. Shelters and rescues always need more funds, especially since most run solely on donations. littleroot will work towards funding these animal shelters and rescuers so every animal deserves the life that they deserve.
Small purchases can make life changing impacts. We are thankful to the non profit organizations, manufacturers and customers who make this story possible.